+91 98657 02225

RVS Kumaran
Arts & Science College

Affiliated to Madurai Kamaraj University and
approved by the Government of Tamilnadu.

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Objectives of the Programme:
  1. To develop comprehensive and critical awareness of diverse communication and media environments.
  2. To introduce to the students about the various genres and branches in the visual media so as to enable them to locate the ultimate possibilities to creatively engage the visual media
  3. To train students towards better understanding of Media by sharpening their creativity.
  4. To impart technique of emphasizing alternative perspectives and aesthetic presentation of local realities using global media strategies.
SCHEME OF EXAMINATIONS AND COURSE PAPERS 

First Semester

Part Study Component Course Credit Hour Internal Ext Total
I Tamil/Other Language 3 6 25 75 100
II English 3 6 25 75 100
III Core Subject Introduction to Visual Communication 4 6 25 75 100
  Allied Subject Drawing and Visual Art 3 6 25 75 100
IV Skill Based Subject Basic Photography(Theory) 2 2 25 75 100
IV Skill Based Subject Basic Drawing and Designing(Practical) 2 2 25 75 100
  Non-Major Elective New Media Literacy 2 2 25 75 100
  Total 19        

  

Second Semester

Part Study Component Course Credit Hour Inter nal External Total
I Tamil/Other Language 3 6 25 75 100
II English 3 6 25 75 100
III Core Subject Basic Videography 4 6 25 75 100
III Core Subject Basic Audiography 4 6 25 75 100
  Allied Subject Radio Production 3 6 25 75 100
  Allied Subject Graphic Design(Practical) 3 6 25 75 100

 

IV Skill Based Subject Layout and Designing 2 2 25 75 100
IV Skill Based Subject Photography(Practical) 2 2 25 75 100
  Non-Major Elective Media Presentation Skills 2 2 25 75 100
  Total 26        

 

Third Semester

Part Study Component Course Credit Hour Internal Ext Total
I Tamil/Other Language 3 6 25 75 100
II English 3 6 25 75 100
III Core Subject Television Production (Theory) 4 6 25 75 100
  Core Subject Television Production (Practical) 4 6 25 75 100
  Allied Subject Film Appreciation(Theory) 3 6 25 75 100
  Allied Subject Writing for Electronic Media(Practical) 3 6 25 75 100
  Allied Subject Audio/Video Editing 3 6 25 75 100
  Total 28        

 

 

Fourth Semester

Part Study Component Course Credit Hour Inter nal External Total
I Tamil/Other Language 3 6 25 75 100
II English 3 6 25 75 100
III Core Subject Advertising 4 6 25 75 100
  Core Subject Advertising Production 4 6 25 75 100
  Allied Subject Corporate Communication(Theory) 3 6 25 75 100
  Allied Subject Traditional Media (Practical) 3 6 25 75 100

 

  Allied Subject Art Direction(Practical) 3 6 25 75 100
  Extension Activities   1 1      
  Total 24        

 

Fifth Semester

Part Study Component Course Credit Hour Internal Ext Total
III Core Subject Visual Analysis Tools 4 6 25 75 100
III Core Subject Media Budgeting and Marketing 4 6 25 75 100
III Core Subject Media Management 4 6 25 75 100
  Allied Subject Media Laws and Ethics (Theory) 3 6 25 75 100
IV Skill Based Subject Script to Screen ( Practical) 2 2 25 75 100
  Environmental Studies 2 2 25 75 100
  Internship ( Advertising Agency) 5        
  Total 24        

 

Sixth Semester

Part Study Component Course Credit Hour Inter nal External Total
III Project Documentary/ Short Film/ Advertising PSA/  Radio 9 6 25 75 100
  Allied Subject Climate Change Communication 3 6 25 75 100
  Allied Subject Development Communication 3 6 25 75 100
IV Skill Based Communication Writing for Media 2 2 25 75 100
  Value Education 2 2 25 75 100
  Total 19        
  1. https://www.com/watch?v=Pq95vQqUBWw
  2. https://www.com/watch?v=ddcABILJHtE
  3. https://www.com/watch?v=FeCz5fy02JE
  4. vibrantcompany.com
  5. creativeedgepro.com