Objectives of the Programme:

1. To develop comprehensive and critical awareness of diverse communication and media environments.
2. To introduce to the students about the various genres and branches in the visual media so as to enable them to locate the ultimate possibilities to creatively engage the visual media
3. To train students towards better understanding of Media by sharpening their creativity.
4. To impart technique of emphasizing alternative perspectives and aesthetic presentation of local realities using global media strategies.

SCHEME OF EXAMINATIONS AND COURSE PAPERS 

First Semester
Part	Study Component	Course	Credit	Hour	Internal	Ext	Total
I	Tamil/Other Language		3	6	25	75	100
II	English		3	6	25	75	100
III	Core Subject	Introduction to Visual Communication	4	6	25	75	100
	Allied Subject	Drawing and Visual Art	3	6	25	75	100
IV	Skill Based Subject	Basic Photography(Theory)	2	2	25	75	100
IV	Skill Based Subject	Basic Drawing and Designing(Practical)	2	2	25	75	100
	Non-Major Elective	New Media Literacy	2	2	25	75	100
	Total		19

  

Second Semester
Part	Study Component	Course	Credit	Hour	Inter nal	External	Total
I	Tamil/Other Language		3	6	25	75	100
II	English		3	6	25	75	100
III	Core Subject	Basic Videography	4	6	25	75	100
III	Core Subject	Basic Audiography	4	6	25	75	100
	Allied Subject	Radio Production	3	6	25	75	100
	Allied Subject	Graphic Design(Practical)	3	6	25	75	100

 

IV	Skill Based Subject	Layout and Designing	2	2	25	75	100
IV	Skill Based Subject	Photography(Practical)	2	2	25	75	100
	Non-Major Elective	Media Presentation Skills	2	2	25	75	100
	Total		26

 

Third Semester
Part	Study Component	Course	Credit	Hour	Internal	Ext	Total
I	Tamil/Other Language		3	6	25	75	100
II	English		3	6	25	75	100
III	Core Subject	Television Production (Theory)	4	6	25	75	100
	Core Subject	Television Production (Practical)	4	6	25	75	100
	Allied Subject	Film Appreciation(Theory)	3	6	25	75	100
	Allied Subject	Writing for Electronic Media(Practical)	3	6	25	75	100
	Allied Subject	Audio/Video Editing	3	6	25	75	100
	Total		28

 

 

Fourth Semester
Part	Study Component	Course	Credit	Hour	Inter nal	External	Total
I	Tamil/Other Language		3	6	25	75	100
II	English		3	6	25	75	100
III	Core Subject	Advertising	4	6	25	75	100
	Core Subject	Advertising Production	4	6	25	75	100
	Allied Subject	Corporate Communication(Theory)	3	6	25	75	100
	Allied Subject	Traditional Media (Practical)	3	6	25	75	100

 

	Allied Subject	Art Direction(Practical)	3	6	25	75	100
	Extension Activities		1	1
	Total		24

 

Fifth Semester
Part	Study Component	Course	Credit	Hour	Internal	Ext	Total
III	Core Subject	Visual Analysis Tools	4	6	25	75	100
III	Core Subject	Media Budgeting and Marketing	4	6	25	75	100
III	Core Subject	Media Management	4	6	25	75	100
	Allied Subject	Media Laws and Ethics (Theory)	3	6	25	75	100
IV	Skill Based Subject	Script to Screen ( Practical)	2	2	25	75	100
	Environmental Studies		2	2	25	75	100
	Internship ( Advertising Agency)		5
	Total		24

 

Sixth Semester
Part	Study Component	Course	Credit	Hour	Inter nal	External	Total
III	Project	Documentary/ Short Film/ Advertising PSA/  Radio	9	6	25	75	100
	Allied Subject	Climate Change Communication	3	6	25	75	100
	Allied Subject	Development Communication	3	6	25	75	100
IV	Skill Based Communication	Writing for Media	2	2	25	75	100
	Value Education		2	2	25	75	100
	Total		19

30. https://www.com/watch?v=Pq95vQqUBWw
31. https://www.com/watch?v=ddcABILJHtE
32. https://www.com/watch?v=FeCz5fy02JE
33. vibrantcompany.com
34. creativeedgepro.com